‘Industrial’ is the term that was eventually used to describe the kind of bleak, synthesiser-heavy post-punk rock that emerged in Britain and the United States, and which had been around in one form or another since the late 1970s. “Industrial music for industrial people” was a slogan coined by US avant-garde performance artist Monte Cazazza as the mission statement of Industrial Records, a label founded by one of the pioneers of the genre, Throbbing Gristle.
The initial wave of bands such as Cabaret Voltaire, Einstürzende Neubauten and DAF were essentially rather arch and arty projects, but in the 1980s a new, more brutal variant emerged. Killing Joke in the United Kingdom, Ministry in the US, Skinny Puppy in Canada, Front 242 in Belgium and KMFDM in Germany played industrial music that was very different from the Throbbing Gristle school of British Industrial music. It was an attempt to marry hard rock and harsh electronics.
Ministry and Nine Inch Nails seemed to do this better than anyone. So much so that both those two bands enjoyed massive chart success in the early 1990s, which lead to a – albeit brief – feeding frenzy on the part of the major labels (as is always the case when something new comes along) looking to sign up anyone who employed jack-hammer beats and a scary, quasi-totalitarian image.
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The commercial failure of these bands, the widening of Trent Reznor/Ministry’s sound into something best described as post-industrial, and the fact that Ministry soon collapsed into drug-addled squalor without really making a satisfactory follow-up to their massively popular Psalm 69 album lead many pundits to write off industrial music. Also, the techno movement, which emerged from the clubs of Detroit and Europe, seemed to provide a more accessible form of electronic music with genuine mass appeal (sweet music to the major labels) and none of the negativity and spikiness of industrial.
Yet the 1990s was a golden age for industrial music, not least because many of its practitioners produced their best work during that period. And away from the pressures of the major labels, there was a vast international underground, with new bands emerging from traditional centres and also from former Soviet bloc nations – most notably Rammstein, who were from the former East Germany.
The 90s also saw industrial music fuse with heavy metal in bands like Fear Factory and then a whole raft of new young bands like Orgy, Static-X and even Marilyn Manson, all of whom openly acknowledged their debt to bands like Ministry and Skinny Puppy.
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