Here’s an incontrovertible rock’n’roll truth for you: one-hit wonders are always brilliant (You sure? – Ed.). They have to be, because they have little else going for them; no marketing campaign, no PR agency, sometimes not even a record company. And yet somehow they defy these disadvantages to worm their way into the collective consciousness like an intrepid Sherpa manages to climb Everest while carrying a rucksack full of house bricks.
Their secret is they’re just too good to ignore. It’s like that with the 90s alt-rock albums on our list. These are records that are so daring, so unusual, so wonderful that we had to invent a category to fit them in. They’re oddities. Outsiders. Square pegs. And the 90s needed them. Because that was the decade that saw things we loved being appropriated by people we didn’t: sponsored tours; videos on heavy rotation; rock stars invited to champagne receptions at Number 10. These things felt like a betrayal, and it chilled the blood of anyone who remembered the spirit of punk rock.
Many bands of the 90s thought they could break the system from within, but more often than not they just became part of it, like poachers-turned-gamekeepers. So what value could a word like ‘alternative’ carry now?
The 90s also saw music get mired in reductive and increasingly meaningless classification: grunge, nu metal, shoegazing, space rock, acid rock, college rock, even post-rock, for rock’s sake. Who came up with these tags? Who did they think they were helping? The music press were guilty, of course. And still are. So were format-obsessed radio stations and retailers.
But the chief culprits were the record companies, the multinational majors who first swallowed the independent sector and then each other. As their world got smaller, labels lost their bottle, their ambition, their appetite for risk-taking. And we, the fans, suffered, along with countless bands who resisted easy definition and ended up paying the price as a result.
So let’s give a loud three cheers for artists who offered a genuine alternative. Our list is populated by records that defied classification and convention: PJ Harvey’s primitive feminist proto-folk; dub-drenched Scottish gospel house from Primal Scream; the Pixies’ insane absurdist Latino surf punk. These were new sounds and new styles that challenged the norm, and treated the mainstream with the contempt it deserved. And very probably annoyed your mum and dad. Which surely is what alternative rock is supposed to do, right?