Alter Bridge get animated

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UK design studio wins prize to produce band's Cry Of Achilles promo

Michigan rockers Alter Bridge have released an animated video for their latest single Cry Of Achilles, taken from their 2013 album, Fortress.

The promo was directed by SiLee Films, who won a competition run by Genero.tv to produce a video for the single.

In a statement, the Nottingham-based animation and design studio, run by Simon Ralph and Lee Parker, says: “Taking inspiration from the Greek legend of Achilles and set against a mythical backdrop, we set out to make a film that would hopefully match the epic themes presented in the song.”

Alter Bridge singer Myles Kennedy is currently on the road with Slash in the US, while guitarist Mark Tremonti is working on his second solo album, the follow up to 2012’s All I Was.

The band will get back together in October for an extensive North American tour.

Scott Munro
Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving into e-commerce in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more for Louder. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, The Tragically Hip, Marillion and Rush.