Jagermeister launch Festival Friend Finder

Jagermeister have co-developed a device to help festival-goers locate their friends – and a prototype is being rolled out this summer.

The German liquor firm, along with UK company Designworks, have been testing the kit and are looking to introduce the gadget at Bloodstock next month.

The tracker consists of a main unit, which can be wirelessly paired with up to four tags and uses radio frequencies to connect the devices together. Once paired, the tracker uses audio beeps and flashing lights to guide music fans to their friends.

According to Jagermeister, losing a friend at a music event was voted one of the biggest festival bugbears in a poll of 1000 people.

“Jagermeister has a packed festival season every year and we’ve witnessed the frustration of hearing your favourite band but not being with your mates,” says Samantha Green, Jagermeister’s events manager. “These events are all about sharing the amazing experience, so we hope this prototype will be in the hands of all festival-goers one day soon.”

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving into e-commerce in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more for Louder. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, The Tragically Hip, Marillion and Rush.