Mastodon drummer Brann Dailor has given an elderly gentleman a drum lesson as part of an advertising campaign for beer company Mikkeller.
The Copenhagen-based brewery’s spokesman Stig Holmden has been the butt of a string of jokes as part of their marketing strategy, with Dailor the latest to take part. The Mastodon man gives Stig a drum lesson via video link, but it transpires that Dailor is trying to kill the old man through overexertion.
Poking fun at Stig’s Mastodon t-shirt, Dailor says: “Nice shirt by the way. I didn’t know they came in fat.”
Stig drops his sticks after trying an ambitious drum roll and says: “Oh God, how I hate Mastodon.”
Mastodon released sixth album Once More ‘Round The Sun in 2014 and next year they headline Bloodstock festival.