Motley Crue kickstart Planters' Super Bowl ad with 1989 classic

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Motley Crue’s Kickstart My Heart takes centre stage in advert starring actor Charlie Sheen and former baseball star Alex Rodriguez

Motley Crue

Motley Crue’s 1989 track Kickstart My Heart has a starring role in a new advert for Planters.

The commercial will be broadcast during the second quarter of this weekend’s Super Bowl between the Los Angeles Rams and New England Patriots, which will be held at the Mercedes-Benz Stadium in Atlanta.

The Crue classic plays throughout the advert which stars the company’s mascot Mr Peanut as he speeds through the streets in the middle of a “nut-mergency” to deliver a pack of peanuts to former baseball star Alex Rodriguez.

The advert also sees actor Charlie Sheen make a cameo appearance.

Check it out below.

Earlier this month, a Canadian motorist found himself on the wrong side of the law, when he was caught speeding while listening to Kickstart My Heart.

Meanwhile, Vince Neil, Nikki Sixx, Tommy Lee and Mick Mars, have been back in the studio recording four new tracks that’ll feature on their upcoming biopic The Dirt, which will premiere on Netflix in March.

Scott Munro
Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving into e-commerce in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more for Louder. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, The Tragically Hip, Marillion and Rush.